mlwhiz

Turning data into insights

Exploring Vowpal Wabbit with the Avazu Clickthrough Prediction Challenge

In online advertising, click-through rate (CTR) is a very important metric for evaluating ad performance. As a result, click prediction systems are essential and widely used for sponsored search and real-time bidding.

For this competition, we have provided 11 days worth of Avazu data to build and test prediction models ...